Corporate Social Responsibility
Corporate
Social Responsibility is the most in and talked about thing in today’s modern
and globalizing village world. However
most of the people talking about it and most of the organization implementing
it hardly know what actually CSR is. It was in the 1950s we saw the start of
the modern era of CSR when it was more commonly known as SR or social
responsibility. In 1953, Howard Bowen published his book, Social
Responsibilities of the Businessman, and is largely credited with coining the
phrase 'corporate social responsibility' and he is perhaps regarded as the
Father of modern day CSR.
According to
Wikipedia “Corporate social responsibility is a type of international private
business self-regulation that aims to contribute to societal goals of a
philanthropic, activist, or charitable nature or by engage in or support
volunteering or ethically-oriented practices”. In other words we can say that
Enterprises should not only be profitable tools, but also be responsible citizenships.
Corporate practices need a world structure to exceed imposed standards, go
beyond present governments, and set goals for sustainable development.
Multinational enterprises are responsive to the stakeholders’ needs. Therefore,
enterprises must focus on productive stakes in the global economy, and include
social responsibility “which creates long-term sustainability for corporate
success by meeting the needs of all suppliers, investors and employees” into
their ownership advantage. The perspective and implementation of CSR has
important consequences for Multinational Enterprises in fostering development.
This article addresses the implication that pays attention to the active and
passive ways of CSR in which MNEs or the Pre-MNEs can be affected in sustainable
development.
Most of the
people consider that crucial role and responsibilities for business in fighting
poverty and acting responsibly in developing countries. It begins by proposing
different ways to categorize the literature on corporate social responsibility
(CSR) in developing countries. CSR in developing countries is a rich and
fascinating area of enquiry, which is becoming ever more important in CSR
theory and practice; however it is profoundly under-researched. In nut shell I can say that CSR is a
thoughtful and practical way to give back to society. When businesses are
conscious of their social and environmental impact on the world, they can
benefit society by giving back and helping to find solutions to everyday
issues, e.g. reduce carbon footprints to mitigate climate change. ... Change
corporate policies to benefit the environment. Make socially and
environmentally conscious investments., support improvement in literacy rate
and health care, catering the hunger and thirst of down trodden society and by
raising the living standards of the under privileged masses.
For every
organization it has become quite essential now a day to comply with following
four levels of social responsibility if it has to survive with a clear chit
from the social media specialist and human right associations:
1. Economics or the responsibility of
the business to be profitable.
2. The responsibility to meet the legal
obligations.
3. Businesses must comply with the law
and regulations.
4. Companies have a responsibility to act
ethically and morally and to choose the action that will help the masses in
general and their customers in particular.
Some of the
core characteristics on which shows as how CSR is represented with different
initiatives and processes ranging from voluntary activities are, managing
external factors, stakeholder management, alignment of social and economic
responsibilities, considering practices and values. Based on the shared
characteristics following activities can be performed by a company to
accomplish its CSR obligations:
Ø Eradicating extreme hunger and
poverty
Ø Promotion of education
Ø Promoting gender equality and
empowering women
Ø Reducing child mortality
Ø Improving maternal health
Ø Combating human immunodeficiency
virus, acquired, immune deficiency syndrome, malaria and other diseases
Ø Ensuring environmental
sustainability,
Ø Employment enhancing vocational
skills, social business projects
Ø Contribution to the Prime Minister’s
National Relief Fund or any other fund set up by the Central Government or the Provincial
Governments for socio-economic development,
Ø Relief and funds for the welfare of
the Scheduled Castes, the Scheduled Tribes, other backward classes, minorities
and women and such other matters as may be prescribed.
Once an
organization or company decide to be a Socially Responsible corporate then it
has to decide as how to carry out this activity of their. As many big
corporations have endowment arms, such projects can be a challenge for startups
that lack the budget for grand philanthropic gestures. But even a modest effort
can pay dividends in both positive publicity and customer loyalty. Best ways to
perform this responsibility are:
a. Carry out a focused effort by
defining your messaging.
b. Seek suggestion by involving your
customers.
c. Go for achievable & measurable
goals by creating a scorecard.
d. Reach out by using social media like,
Facebook, twitter, blogs, v-logs and YouTube.
e. Enter into alliance and partnership
with a third party.
f.
Get
Media support and seek publicity for your efforts and initiatives.
g. Take your stake holders and
shareholders in loop by repurposing your CSR reports.
Corporate
Social Responsibility, or “CSR,” refers to the need for businesses to be good
corporate citizens. ... CSR goes beyond earning money for shareholders. It's
concerned with protecting the interests of all stakeholders, such as employees,
customers, suppliers, and the communities in which businesses operate. The
basic advantage that a socially responsible corporate will gain out of its CSR
initiatives is the improvement they had brought in the lives of their customer
and general masses life so they can contribute better and become more
productive citizens. CSR and sustainability are good for business.
In short I
can simply say that corporate social responsibility (CSR) is a concept whereby
companies integrate social and environmental concerns in their business
operations and in their interaction with their stakeholders on a voluntary
basis., with the main intention of a CSR is to improve the transparency of
organizations' activities. ... On one hand, CSR reports aim to enable companies
to measure the impact of their activities on the environment, on society and on
the economy on the other hand. Hence Corporate Social Responsibility (CSR) is
an organization's obligation to consider the interests of their customers,
employees, shareholders, communities, and the ecology and to consider the
social and environmental consequences of their business activities. It’s a two
way corridor for business enterprises as one one side it’s supporting the
society by paying them back out of its profit for their betterment and
uplifting their standards of living while on the other side it is generating
good name and repo for itself thus indirectly attracting more customers and
more profits. So I won’t be wrong in saying that for any organization and
enterprise CSR is simply contributing to Self Resources.
BY: OVAIS ASAD KHAN